In the Spring of 2018, the City of Hattiesburg's Parks & Recreation department launched a segment of innovative programming to target the millennial-adult base that we were missing through traditional programming for adults like softball, flag football and basketball leagues.

The first league included a dodgeball league, and with the help of using the influence of key members of the City's administrative team (the Mayor - Toby Barker and city clerk - Kermas Eaton), we garnered the effects a video that went viral (locally). 

Creatively, the direction was a spoof on looking toughter than the actual skill level.